Marketing is more than materials, videos, or paid advertising ... it's a strategic partnership that shapes business goals and drives results for all stakeholders.
Wilder Marketing Group is a branding and marketing consulting practice dedicated to helping executives create value by elevating brands and marketing organizations.
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​Leveraging the expertise of transformational CMO Kymm Martinez, the Wilder Marketing Group can provide:
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Interim Department leadership (fractional CMO)
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Executive/CMO Support (peer-to-peer strategic resource)
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Organizational Capability Building
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Marketing and Brand Strategy
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'Wilder' derives from the middle name I share with my daughter and symbolizes bold, innovative, and unexpected marketing solutions that deliver impact.
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Services
Interim/Fractional Leadership
Hands on, fractional or full-time leadership for marketing organizations. Gain CMO expertise without the commitment of a full-time hire. Experiment to find a proven marketing model and structure before scaling.
Organizational Capability Building
Optimize organizational structure and create a talent upskilling (or recruiting) plan to drive transformations such as consumer-first, digital-first, inclusive marketing/recruiting HQ/field alignment, and more.
Executive/CMO Support
Strategic peer-to-peer support for executive leaders. Benefit from a confidential sounding board, board meeting preparation, initiative advancement, stakeholder alignment, and more. 'Rent a CMO brain' from someone who's been there.
Marketing & Brand Strategy
Develop or refine organizational/brand purpose, mission, values, brand positioning, visual identify, key messaging, insights, agency management, marketing plans and more. Recognized as a powerful translator between strategy and creative, Kymm has led development of award-winning campaigns.
About
Kymm Martinez, CEO/Founder
C-suite executive with 25+ years of experience transforming marketing for renowned for-profit, non-profit and higher education organizations. Brings general management + marketing expertise.
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Kymm is a creative and agile brand management executive known for architecting business transformation via consumer-first strategies, best-in-class marketing/communications, and decisive general management acumen. In her tenure as CMO for both the American Cancer Society and the University of St. Thomas, she revolutionized organizational approaches to marketing by building modern marketing and communications centers of influence from the ground up.
During her 20-year career at Fortune 200 company General Mills, including serving as a corporate officer, she turned around performance for iconic brands and led P&Ls ranging in size from $250 million to $1.2 billion, in both the United States and Latin America.
She is recognized as a powerful community and culture builder who motivates and inspires teams and organizations to win. A collaborative yet independent thinker, she has demonstrated success across a broad spectrum of industries and environments.
Kymm holds an MBA from the Kellogg School of Management at Northwestern University and a BA in International Relations and Economics from Mount Holyoke College. She is based in Minneapolis, Minnesota, where she relocated to join General Mills' renowned brand management program, a place she now proudly calls home.
Outside of work, Kymm enjoys golf, padel, cooking, exploring new restaurants, and competing with her husband in daily games of Wordle. She values time with friends and family and is an active member of the Business Journal’s Women’s Leadership Council and the Private Directors Association.
Thought Leadership
A frequent author, guest and presenter, Kymm Martinez influences topics such as marketing operations, digital transformation, matrixed organizations, and inclusive marketing. She has successfully transformed marketing organizations in the food & beverage/CPG, non-profit and higher education sectors, both in the US and globally. Examples of Kymm's contributions and thought leadership:
