From Blurry Vision to Clear Insights:
Empowering CEOs with Wilder Marketing Group's Strategic Lens
Marketing is more than materials, videos, or paid advertising ... it's a strategic partnership that shapes business goals and drives results for all stakeholders.
At Wilder Marketing Group, we help purpose-driven organizations align strategy, brand, and marketing teams to accelerate meaningful growth. Working from the inside out, we embed deep expertise into your organization
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Leveraging the expertise of transformational 2x CMO Kymm Martinez, Wilder Marketing Group adds value by providing leadership to elevate:
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Marketing & Brand Strategy
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Organizational Storytelling
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Organizational Positioning
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Brand Messaging
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Marketing Plan Development
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Marketing Team Optimization
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Resource Alignment
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Prioritization
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'Wilder' derives from the middle name CEO/Founder Kymm Martinez shares with her daughter and symbolizes bold, innovative, and unexpected solutions that deliver impact.
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Engagement Models
Fractional CMO Leadership
Hands-on marketing leadership for organizations - typically 1-3 days/week. Kymm leads strategy and execution as an embedded member of the organization, serves as strategic thought partner to senior leadership. Organization gains CMO expertise without the commitment of a full-time hire.
Project-Based Support
Short-term strategic support for projects, marketing plan development, assessments, coaching or other needs. These custom projects deliver tangible results and often serve as entry points to deeper partnerships.
Strategic Marketing Advisor
Kymm provides high-level marketing counsel and feedback, supporting internal execution with input and templates - typically <1 day/week. Organization gains access to CMO-level guidance for marketing teams or senior leadership support.
Workshop-Based Support
Custom training workshops developed to enhance a specific marketing skillset or need. Workshops include individual action plan development as part of the agenda. Individual 1:1 coaching, 3-6 months later, is included to support adoption of insights gained.
About
Kymm Martinez, CEO/Founder
C-suite executive with 30 years of experience transforming marketing for renowned for-profit, non-profit and higher education organizations. Brings general management + marketing expertise.
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Kymm is a creative and agile brand management executive known for architecting business transformation via consumer-first strategies, best-in-class marketing/communications, and decisive general management acumen. In her tenure as CMO for both the American Cancer Society and the University of St. Thomas, she revolutionized organizational approaches to marketing by building modern marketing and communications centers of influence from the ground up.
During her 20-year career at Fortune 200 company General Mills, including serving as a corporate officer, she turned around performance for iconic brands and led P&Ls ranging in size from $250 million to $1.2 billion, in both the United States and Latin America.
She is recognized as a powerful community and culture builder who motivates and inspires teams and organizations to win. A collaborative yet independent thinker, she has demonstrated success across a broad spectrum of industries and environments.
Kymm holds an MBA from the Kellogg School of Management at Northwestern University and a BA in International Relations and Economics from Mount Holyoke College. She is based in Minneapolis, Minnesota, where she relocated to join General Mills' renowned brand management program.
Outside of work, Kymm enjoys golf, padel, cooking, exploring new restaurants, and competing with her husband in daily games of Wordle. She values time with friends and family and is an active member of the Business Journal’s Women’s Leadership Council and the Private Directors Association.
President, Global Sales Training Company
“I’ve never seen a small business marketing team operate at this level. Kymm’s leadership as a fractional CMO brought polish, focus, and the tools our sales team needed to show up stronger, nurture leads, and close more deals. Her impact was immediate—and lasting.”
CEO, Advertising Agency
“Kymm delivered a breakthrough workshop that truly resonated with our team. Because she’s been in the CMO seat, she translated client-side realities in a way that clicked. Our account leaders walked away with a clearer understanding of how to add value, deepen trust, and show up as true strategic partners.”
Marketing Director, Scaling Start Up
“Kymm brought a level of strategic depth and partnership that elevated an already strong marketing function. Her ability to coach, challenge, and empower has sharpened my thinking and strengthened our impact. She’s fully engaged, highly collaborative, and has never felt ‘fractional’ in any way.”
“Kymm is one of the most thoughtful, strategic and actionable marketers I have worked with. She recently created a well-constructed Marketing Plan for a fast-growing national start-up, bringing clarity to complexity and aligning every working dollar to measurable objectives. I’ve seen her lead in this way for big, established brands as well as emerging start-ups, and for B2B and B2C challenges. She has a sharp instinct for what matters—and how to make it actionable.”
Mark Addicks, retired CMO, General Mills
Thought Leadership
A frequent author, guest and presenter, Kymm Martinez influences topics such as marketing operations, digital transformation, matrixed organizations, and inclusive marketing. She has successfully transformed marketing organizations in the food & beverage/CPG, non-profit and higher education sectors, both in the US and globally. Examples of Kymm's contributions and thought leadership:
